QuadERP Landing
QuadERP is store management software for Ghanaian retailers. It tracks sales, stock across branches, staff theft, and who owes what. The landing page had to explain all of that to shop owners who have never bought software before, and load on the phones they actually use. I built a marketing site that scores 100 for both SEO and best practices, with a 30-day free trial as the single call to action.
Who the page has to convince
The buyer is a shop owner in Ghana who has never bought software before, is reading on a phone, and has probably been sold to badly already. That rules out most of what a software landing page normally does: no jargon, no dashboard screenshots that mean nothing without context, and no pricing that hides until you agree to a call.
One action, repeated down the page: start the thirty day trial. Anything that did not support that came off.
The page was eight times heavier than it needed to be
The first version weighed 1.3 megabytes. On the connection the actual buyer is using, that is the difference between a page and a wait. It is 150 kilobytes now, and nothing came out that a visitor would miss.
The product screenshots were also declared at the wrong size, so the page grew by 549 pixels as it loaded and the thing you were about to tap moved out from under your thumb. Correcting the dimensions fixed it.
The measurement was worse than useless. Events were being sent and GA4 was receiving none of them, so every decision about the page was being made on no data at all. The page also lost the chosen plan between the pricing table and the signup form, so anyone who picked a tier had to pick it again.
Two claims came off the page
The payment section promised two behaviours the product does not have, and a loss prevention line overstated what the software can actually detect. Nobody had complained. They came off anyway.
It is worth saying plainly, because it is the whole argument for having the person who reads the product write the page. A promise you cannot keep does not fail on the landing page. It fails in month two, on the phone, with a customer who has already paid.
One page was never going to rank
A single page can rank for a single thing, and the people who need this software are not searching for it by name, because they do not know the name. They are searching for a point of sale system in Ghana, for accounting or inventory software, or for an alternative to QuickBooks, Sage or Odoo.
So it is seven pages now, one for each of those, plus a page on security and uptime for the buyer who has to justify the decision to somebody else. It scores 100 for both search readiness and best practices.
Where it stands SEO and best practices
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