Personal Brand

Quajo Speaks

Quajo writes and speaks about relationships and personal growth, and wanted somewhere that felt calm rather than loud. A home for essays, videos and conversations people could sit with. I built a six-section site around a writing archive, structured so each piece stands alone and gets found on its own. It scores 94 for performance and 100 for SEO.

Quajo Speaks personal brand site
Focus
Personal Brand
Outcome
94 Performance score

Why this one exists

QuajoSpeaks is mine rather than a client project, which is why it carries an internal badge. It is where I write and talk about relationships, personal growth and the things people usually only say to one other person.

The brief was a mood before it was a specification. Everything else in this category is loud: pop-ups, countdowns, three newsletter prompts before the first paragraph. I wanted somewhere a person could sit with an idea for ten minutes without being sold anything.

Every essay has to stand on its own

The writing is the site, so the writing is what the structure is built around. One file per piece, and the filename is the web address, which means publishing is writing rather than operating a content system.

Each piece gets its own page, its own link preview card generated from its own title, and a place in the feed. Someone can arrive at one essay from anywhere and have it make sense with no site around it. There is an RSS feed for the people who still keep one.

Two decisions worth naming

The contact and newsletter forms fail out loud. If the mail provider is unreachable, a visitor sees an error and my direct address rather than a cheerful confirmation for a message that went nowhere. A form that lies is worse than a form that is missing.

And the video section came off the site for a while, because it was advertising videos that did not exist yet. An empty shelf with a sign over it looks worse than no shelf.

What it scores, and why

It scores 94 for performance and 100 for search readiness. The accessibility audit started at 92 and is at 100 now, which took real work: contrast, heading order, and making every entrance animation something the visitor can switch off.

The reason it is quick is that the code running the motion is kept off the path to the first thing you read. The words paint first. The polish arrives a moment later, and if it never arrives the page still works.

94

Where it stands Performance score

Want the same thing done properly?

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