Omek Google Ads

Where it started

Omek Gigs Appliances is an official LG store and an official Sigma dealer, with several showrooms and an online shop that takes mobile money and card payments. When we started in September 2026 it had no paid search at all. On searches like "air conditioner price", the sponsored product listings at the top of Google belonged to the big online marketplaces.

Three things stood in the way. The product feed of 277 items was not ready for ads: titles were too long or written in capitals, the TVs had no descriptions, there was no return policy, and products sat in pending review. Nothing recorded a purchase, so Google had no way to learn which clicks turned into sales. And the test budget was small: four dollars a day, about fifty cedis.

What we built

• The campaign. Performance Max, linked to Google Merchant Center and split into five product groups: TVs and audio, air conditioners, fridges and freezers, laundry and cooking, and small appliances. Google rates the ads in every group Excellent.
• The words. Ad copy written only from facts on Omek's own website, with rules agreed up front: no price claims, no promise of free or nationwide delivery, and no "best" or "cheapest".
• The tracking. A purchase tag on the order confirmation page that sends each order's real value in cedis and its order number, so no sale is counted twice. It loads straight away on checkout pages, so no sale is missed either.

Getting all 277 products approved

We rewrote every product title in one pattern: brand, size or spec, product type, model. "LG 65-inch 4K OLED Smart TV OLED65C46LA" is one of them. We completed the TV descriptions and set up a verified return policy. Every product moved out of pending review: 277 approved, none limited, none disapproved. That is when the product ads, with a picture and a price, started to show.

Cutting the wasted clicks

In the first days, part of the budget went on display placements inside games, quizzes and apps, where people tap by accident and rarely buy. We blocked 92 of those placements across the account. Display impressions fell from about 5,000 a week to 22 a week, with no loss of sales.

Every week since

Once real purchases were being recorded, we moved the bidding from soft signals, such as WhatsApp and phone taps, to confirmed purchases. We paused an older Shopping campaign that was competing with the main one for the same searches. And we read the results group by group, moving budget towards the products that sell. So far the best are fridges and freezers, at $0.94 per conversion, and laundry and cooking, at $1.84.

The first four weeks, in numbers

• Ad spend, 24 September to 18 October 2026: about $97 (about GH₵1,210).
• Clicks: 1,868 from 20,201 impressions, at an average of $0.05 a click.
• Sales, week of 12 to 18 October: 3 confirmed online orders worth about GH₵7,635, from $30.44 (about GH₵381) of ad spend.
• Products: 277 of 277 approved in Merchant Center, none limited, none disapproved.
• Merchant Center clicks, last 28 days: 349, up 1,736.8% on the 28 days before.
• Wasted display and app traffic: down by over 99% after the placement blocks.

How this was checked, and what it does not prove

The purchases were checked against Omek's own order records, not only against Google's count. Dollar figures are Google Ads data, and cedi figures use $1 = GH₵12.5.

Four weeks on a test budget is an early result. One strong week is not a trend, and this page does not claim a settled return on ad spend. We will update it at 90 days.